Additionally, he speaks about the struggles that the black community faces in terms of coming together and advancing collectively when he raps: Cole has done before in previous songs and music videos such as “Be Free”, Miss America, and “Crooked Smile.”ĭisplaying the art of storytelling, Cole recollects reading a woman’s social media timeline venting her frustrations about the current issues of today such as capitalism, police officers, and celebrities who remain silent about social injustice.
Referencing the 2012 documentary about drug-dealer, Curtis Snow who stole a camera from a group of college students to tell his life story, “Snow On The Bluff” addresses the current political climate and racial issues that unfortunately still exist. Cole’s, “Snow On Tha Bluff” marks his first appearance musically since performing his final feature verse on Gang Starr’s, “Family & Loyalty”.
Cole uses his voice to speak on police brutality, racism, along with inequality and inequity with his surprise release, “Snow On Tha Bluff.”Īfter the announcement of his upcoming album, The Fall Off which is expected to be released in 2020. Fayetteville, North Carolina’s very own, J. Arguably recognized as hip-hop’s most influential and powerful voices of this generation.